Zip partners with Primer to accelerate growth in the US
Zip, a leading global buy now, pay later (BNPL) payment provider, and Primer, a payment orchestration platform have announced a partnership to accelerate BNPL growth in the U.S. The partnership will see Primer provide Zip with access to its payments infrastructure, including card acquirers and processors, fraud and communication tools, and fallback features. This will help Zip to reduce its operational costs and scale its BNPL offering in the U.S. In addition, Primer will also add Zip as a pay
by Growpay
Zip, a leading global buy now, pay later (BNPL) payment provider, and Primer, a payment orchestration platform have announced a partnership to accelerate BNPL growth in the U.S.
The partnership will see Primer provide Zip with access to its payments infrastructure, including card acquirers and processors, fraud and communication tools, and fallback features. This will help Zip to reduce its operational costs and scale its BNPL offering in the U.S.
In addition, Primer will also add Zip as a payment option, allowing merchants to offer BNPL to their customers. This will make it easier for consumers to use BNPL at a wider range of stores and online retailers.
“With an $11 trillion total addressable market in the U.S., BNPL services account for a mere 2% of all payments,” said Larry Diamond, Co-founder and U.S. CEO of Zip. “Our partnership with Primer not only accelerates Zip’s growth trajectory but also positions us to seize this colossal market opportunity in a scalable and sustainable manner.”
“We're thrilled to be the infrastructure of choice for Zip,” said Gabriel Le Roux, Co-founder of Primer. “While delivering localized payments expertise, optimization features and insights, we’re supporting leading companies like Zip to optimize payment costs and capture untapped revenue opportunities.”
Benefits of the Partnership
The partnership between Zip and Primer will provide a number of benefits for both companies, including:
- Increased access to merchants - Primer’s payments infrastructure will give Zip access to a wider range of merchants, which will help to grow its BNPL business.
- Reduced operational costs - Primer’s fraud and communication tools will help Zip to reduce its operational costs, freeing up resources to focus on growth.
- Increased visibility - Primer’s insights will give Zip greater visibility into its payments data, which will help it to make better decisions about its business.
- Enhanced customer experience - By offering Zip as a payment option, Primer will make it easier for consumers to use BNPL at a wider range of stores and online retailers.
The partnership between Zip and Primer is a significant development for the Buy Now Pay Later market in the U.S. It is expected to help to drive adoption of BNPL among consumers and merchants, and to contribute to the growth of the BNPL market in the years to come.
About Growpay
Growpay is an online marketplace, helping simplify payment discovery for businesses worldwide. For more information, visit www.growpay.co.
Relevant Articles
Weel improves its Bill Payment Experience for Businesses
Weel, a leading Australian Expense Management software provider, has recently unveiled a series of updates to its bill payment product that are set to revolutionise the way businesses manage their accounts payable (AP). These innovative features promise to cut AP processing time in half, enhance security around invoice payments, and provide a host of benefits to merchants. A Huge Win for Bookkeepers and AP Teams For bookkeepers and AP teams, Weel's new bill payment experience is a game-change
Accepting Payments with Stripe Tap to Pay
Stripe, a popular payment processing platform, has recently announced that businesses can now accept payments with Tap to Pay directly via the Stripe app. This is a major development for businesses of all sizes, as it makes it easier and more convenient to accept in-person payments. How Stripe Tap to Pay Works Tap to Pay is a contactless payment technology that allows customers to pay for goods or services by tapping their phone or contactless card on a payment terminal. It is a secure and co
Mr Yum & me&u merge to improve the hospitality industry.
In a move that has been hailed as a "win for the industry," two leading hospitality technology companies, Mr Yum and me&u (meandu), have merged to create a single, unified platform that will provide businesses and their customers with an unparalleled suite of tools and services. The merger brings together two of the most respected names in the industry, with Mr Yum known for its innovative mobile ordering platform and me&u renowned for its comprehensive suite of sales and marketing solutions. T